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Soft, squidgy, human brains


Soft, squidgy, human brains.

I find them fascinating.

Because they all work the same way yet we are so different.

For example, I hear lots of people say that “time-boxing” or “default diaries” are the best way to get things done. Need to make sure you do X every week? Block out a couple of hours every Monday in your diary. That way you’re bound to get it done.

Except I tried that and I got nothing done. I spoke to my coach about it; eventually we figured it out – I didn’t like being told what to do by my diary, by my past self. And my stubborn brain would refuse to do it.

Now I do myself a short list for the week and pick and choose what I want to do in the moment. That way, I feel like I’m in control, not being told. It’s weird but it’s what works for me.

Likewise, when you’re getting help in your business, whether that’s marketing, a VA, a coach, cashflow management (hint hint) or whatever, there are lots of people doing very similar things. But each one is going to have a different approach. You need to figure out which one is going to work for you.

And that’s why an entry-level product or service is so important. Give people a taste, so they can decide if you’re right for them.

So what’s your entry-level offer?

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Why you don’t need to write long, detailed proposals

I used to write long, detailed, proposals for my clients.

I was a software developer, the projects were complex and, as they say, the devil is in the details.

So the proposals have to be complex and detailed too, right?

There are two problems with this.

The proposal becomes really boring. I mean, do you really want to read a load of software tech specs? I write software and I don’t want to.

And the client doesn’t really care. They want to know “if I spend money with you can I be certain that you will make my business, and my life, better?”

So now, I make sure my proposals answer that last question and nothing more. I talk about the outcomes they want, what it’s worth to them and give them options on how to proceed.

And it’s rarely more than 7, sparse, pages long. I don’t spend more than an hour putting the proposal together.

But because it answers that fundamental question, I generally end up with a signed contract.

Do you have to write proposals for your projects? If so, what do they look like?

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Easy to read and packed with tips

Lisa is a writer and a published author so I was really pleased when she sent me this review of my new book “How to write proposals that convert into sales”

It shows you the exact template that I use for my proposals – which, when I deliver them, result in paid contracts 86% of the time.

It shows you why most proposals include a ton of information that clients just aren’t interested in, and what you should include instead. And exactly how to handle objections – including the dreaded “it’s too expensive”

In fact it’s everything you need to start winning high-value, high-paying projects. And it’s only £27. How great is that?

It will be ready for release in a couple of days, but pre-orders are open now.