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Don’t sell yourself short

What happens if you keep selling yourself short?

What happens if you keep charging less than a fair rate for your hard work?

What happens if you don’t make sure your business is giving you enough to live on?

You burn out.

You end up working incredibly long hours for arsehole clients that constantly demand changes and don’t appreciate your expertise.

Even worse, you end up working for clients who complain about every invoice and pay you late every time.

It takes its toll on you. It weighs you down.

Till one day, you think “fuck it”. And you close the business down.

Remember the dream, the excitement, how you were going to make a difference in the world?

If you want your business to do all those things, you have to charge what you’re worth. And that means understanding what the client is looking for.

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Getting paid

I used to worry about asking to get paid. I still do. There is (was?) some part of me that feels like a scumbag because I’m asking for money.

But it’s not actually like that. I realised that my clients WANT to give me money.

One client is struggling because their client can’t afford to pay them. But they are putting a plan in place to make sure I get paid. They want to pay me.

I’ve got a new client and I was holding off writing the contract because I thought they weren’t ready. He rang me up, interrupting me, and made me do it.

I had a coaching client and I was struggling to charge him because I was unsure if what I was doing was helping or not. He kept ringing me up reminding me to send him an invoice.

People WANT to pay you. They want to give you a fair rate. They trust you to do a good job and they know what that’s worth.

The clients who battle you on price – they don’t believe in you – and they’re invariably the cheapskates who never get what they want.

So don’t work for them.

You know you’re good at what you do. That’s why you dropped everything to work for yourself.

Find the clients who can see that. Find the clients who value what you do.

They’re out there. You just need to look in the right places.

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Don’t compete on price

Sick of competing with freelancers who can afford to charge $10/hour?

Ever wondered how you can possibly make a decent living when that’s what you’re up against?

Ideally you want to charge what you’re worth and still have the client happily sign the contract. But how do you do that, when you know there’s always someone who’s cheaper than you?

What you need is a proposal that explains to your client exactly why they should choose you. Why it’s worth their time to pay you a fair rate. Why choosing you is not a risk.