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It’s not rocket science

It’s not rocket science what I do.

In fact it’s pretty simple.

If your income is a rollercoaster with the occasional £6k month (amazing) but you generally struggle by on £2k months (oh shit oh shit oh shit) I can help you smooth those out.

So you get to a more consistent £5k per month.

And how do I do that?

There are five areas that every business needs to get right. Acquisition, conversion, delivery, cash and design. AC/DC/D. And I have questions in each area I’d like you to answer. You can then use those answers to build new routines, new habits to follow. Those routines get your business to where you want to go.

I’ll even tell you what all the questions are – I’ve got nothing to hide.

You can download the programme outline, read the questions and come to your own conclusions. Either it’s not for you, you will do it yourself or you’ll pay me to help you through it. Any of those options are good with me. The first means we’re probably not a good fit. The second is great because I live my best life by helping others. And the third is good because you make fast progress and I get to eat.

If you want to pay me, it costs £3000 for the guided programme and a year of accountability and support.

If you’re interested, get started by downloading the programme outline for free.

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How resilient is your business?

The whole virus situation has been a shock to the system. I still can’t believe it’s happening in some ways.

And when this is over we’re going to be looking at an uncertain world. We can’t have this much activity shut down for so long without consequences. The time to prepare is now.

So here are five things you can do today:

  • Cut expenses carefully. Cut the fat, not the muscle, but make sure your outgoings are in line with your income.
  • Understand what you need to bring in. What do you Need to Earn? And how many clients does that translate to?
  • Analyse your cashflow. How much is being put aside for a rainy day? How much just flows straight through your fingers?
  • Be honest about your clients. Some are a pain. They don’t pay well, they complain and they eat up lots of time. Concentrate on the good, reduce the bad and then look for more of your best clients.
  • Put a plan together. Now you know what you can cut, what you need, where your money is going and who your best clients are, you can choose what your near future is going to look like. Build solid foundations and weather the storm.

Each step is simple. But it takes honesty and guts if you’re going to get results from this.

And if you’d like some help with this, I’m doing a talk on how to perform some of these steps. It’s completely free, with no sales pitch.

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Is it normal to know where you want your business to go but not know how to get there?

So you’re planning a startup.

You’ve got the idea.

You’ve got the vision.

You know where you want to be.

You know what you want to do.

But there are so many avenues open to you, so many routes to getting started that you just don’t know where to begin.

What was an exciting idea can suddenly look like a long, tedious process. Just thinking about it can make you scared.

If only it were easier. If only there was a roadmap. A signpost.

Well, there is. A really simple roadmap. You just need to know how to design it.

As it stands, the problem is you are looking too far into the future. When everything is far away, you just can’t see the detail that you need.

So, let’s break it down. As if you were planning a long road trip around Europe.

  • Where do you want to be in five years time?
  • In order to get there, where do you need to be in three years?
  • In order to get there, where do you need to be in one year?
  • To have any chance of that, what do you need to have completed in six months?
  • Which means you need to have done what by three months?

Three months is a magic goal. It’s far enough away that we can make some real progress. But close enough to us that we still keep our eyes on the prize.

So let’s take action.

  • In Week 12, I want to be at point A.
  • So in Week 11, I need to have completed B.
  • Meaning in Week 10, I need to have done C.
  • …and so on, and so on…
  • …in Week 1, I will be working on D.
  • And that means today I need to work on E.

Work backwards from your eventual goal.

But only start getting detailed when you’re looking at a 12 week horizon. Any further and you’ll lose sight of what you’re trying to achieve. Any closer and you won’t make enough progress.

And once you’ve drawn out your roadmap, you will know exactly what you need to do for the next 12 weeks. You just need to stick to it.

If you’d like to take control of your time, escape the constant firefighting and build a business that works for you, the easy way to get started is to build a 12 Week Plan. My free planner shows you exactly what you need to do.

Download your free planner now

Speak soon,

Baz