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You are an expert

In the olden days there used to be this guy called Don Howe. I knew him as the guy who did the post-match analysis of the football on the TV but he had been a very successful coach and manager before that.

I was always dumbfounded by his analysis.

Today you hear the pundits talking about parking the bus, tika taka and gegenpresses.

Don Howe’s analysis was “the full back has tackled the winger and then passed the ball to the central midfielder”. “The goalkeeper has made a save and then kicked it long upfield”. “The striker has hit the ball with his head and it’s gone in the net”.

Remember this was an incredibly successful football manager – and his level of analysis was basically stating the obvious.

But the thing is there were people who needed that level of analysis – footballers don’t have the reputation for being the brightest, certainly not back in those days.

So the fact that you might not be up to date with the latest and greatest, the fact that you don’t know the prime jargon – it doesn’t matter. There are people who need what you do, described in the terms you describe it – because the latest and greatest just bamboozles them.

You only need to be one day ahead of them to be their expert.

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Sick of freelancing?

It was the instability that was getting to me.

Clients ghosting me when I was following up.

Delayed start dates.

“Do this one cheap and there will be a whole load of work next year” Urg!

I was sick of it. Sick of chasing leads, sick of contacting leads, sick of dropping leads.

Sick of running out of cash.

I was having a series of FTMs.

Fuck This Moments.

Because working for yourself requires that not only are you technically skilled, but also you’re good at marketing, good at sales, good at finance and good at planning.

I was failing on all counts and I was jaded to say the least.

I clawed my way out of it by putting simple systems in place.

Marketing, sales, money, planning and actually delivering the work.

I call them the Five Pillars.

None of them complex. They just needed dealing with.

So if you’re having an FTM right now, remember there is a simple, easy to follow, way out of it.

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There’s too much competition

There are so many web designers out there, how can I possibly compete?

And you’re right. There are a lot of web designers out there. All looking for clients. All wanting to make a decent living from the skills they’ve acquired.

Should that stop you? Should that hold you back?


Because no-one else is you.

If you didn’t have any competition it would prove that no-one wants to pay for your skills.

The fact that you do have competition just means you need to stand out from the crowd.

Whether it’s WordPress, Wix, Joomla or something else.

Why should your client choose YOU? How can you show them that you will get them to the outcomes they want? And do it in a better way than all the rest?