I used to think I was too shy and quiet to get clients. “Sales types” were all loud and brash and that’s just not me.
But attracting new clients isn’t about being an extrovert.
Your client has requirements and motivations.
Understand those requirements, show that you can handle them and the risks associated with them and then make them an offer that is worth their while. It doesn’t matter how shy you are.
So sales becomes a step by step process.
what do they want?
why do they want it?
how will we measure progress?
what impact will it have on their business?
what could go wrong?
what would be a fair price for the results were going to achieve?
Put all those things together and you’ve got a new client. No brash loudmouth in sight.
There’s always the unexpected. There’s always stuff that will take you by surprise. But the vast majority of what you need to build a reliable business is consistently following the right steps and ensuring you stick with it.