How to write proposals that convert into sales

£27.00

This book is for technology professionals who struggle to get new projects over the line without slashing their prices.

It’s easy to feel like the competition, from online freelancer marketplaces, makes charging a decent price impossible. But if you understand what your client is looking for and evaluate the impact your work will have on the client, you can charge a fair rate and have the client happily agree to sign the contract.

From interviewing the client, so that you understand exactly what they are looking for, through evaluating the risks involved in the project, the book shows you a step-by-step process for putting together a proposal that demonstrates that you are the right person for the project. The book even shows how to deal with the dreaded “price is too high” objection.

The process shown in the book can be used straight away – from your next enquiry – and results in you winning more high-value projects.

SKU: BK-PR Categories: , Tags: , , ,

Description

This book is for technology professionals who struggle to get new projects over the line without slashing their prices.

It’s easy to feel like the competition, from online freelancer marketplaces, makes charging a decent price impossible. But if you understand what your client is looking for and evaluate the impact your work will have on the client, you can charge a fair rate and have the client happily agree to sign the contract.

From interviewing the client, so that you understand exactly what they are looking for, through evaluating the risks involved in the project, the book shows you a step-by-step process for putting together a proposal that demonstrates that you are the right person for the project. The book even shows how to deal with the dreaded “price is too high” objection.

The process shown in the book can be used straight away – from your next enquiry – and results in you winning more high-value projects.

Reviews

  1. Lisa Slater

    An easy to read book, full of tips that are sure to improve your sales process and close rate. Even if you implement just one thing from this book, I’m sure you’ll see an improvement to your conversion rate.

  2. Tommi Murshed-Parrish

    This book is going to make it alot easier to avoid self sabotage in the proposals department. I think proposal writing is something we often do without any structure, any real process at all, and what Baz has put down in text will make it alot easier to handle the hurdles that buyers can throw out. As a result it will be easier to get more quality sales over the line. I also really like the questions he suggests asking of clients. Not every potential sale is a good one, and the
    those questions filter out those that could become a millstone, whilst making the rest value us alot more.

    Few people could read this book and not have an “Oh my god what have I been doing?” moment or two.

  3. Rocky (verified owner)

    We fuss too much over the technical details of the proposal and many times we don’t address the customer needs. This book shows you step by step on how to create the entire process by focusing on the customer and what their needs are.

    Most business owners struggle on the sales sides and this process shows how to make it easy and convert more of your potential customers into sales.

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