Do you remember the Cobra beer advert? Where the guy who ran the company had a beer company and a bra company? And he was this good looking Indian fella with nice hair who was relaxed and did yoga at work?
(I know what you’re thinking – “Baz is talking about himself there” – sorry to disappoint you; good looking and nice hair, yes, but bras are still a mystery to me)
The thing with that advert though, is it’s probably the first time I saw a positive image of an Indian male on TV ever. I must have been in my late 30s, early 40s when I saw it.
That’s my whole life seeing people like me being represented as nerds with bad hair, who are general failures in life. That have to be rescued from social embarrassment by their pretty white friends.
A whole lifetime.
This stuff matters.