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Getting paid … regularly

In January, my daughter came into my office. I had the heater on – she has the same heater in her bedroom.

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“You’ve only got it on low” she said.

I said “yeah – I don’t put it on high very often”

“I keep mine on high all the time”

“Yes, I know – you cost me a fortune”.

“Oh, I never thought of that” she said, leaving the room, chuckling to herself.

Money isn’t a goal for me. But being able to stay warm when I’m cold (or for my daughter to keep her room sweltering) is.

For that I need to get paid. Regularly.

Because having one good month and three bad months isn’t enough. It makes me anxious.

Having a consistent income, knowing that I’m going to be OK at the end of this month and the month after – that’s a good thing. And I’ve put deliberate systems in place to make it happen – it’s not yet 100% and I’m still short of where I want to be, but I’m getting there. Step by step.

What about you? Is your income a rollercoaster or is it as flat as Norfolk?

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Making changes

I got my first mobile phone in 1999 (I think). I got an iPod in 2003 (wedding money, I think my wife bought some pans and an iron or something).

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I distinctly remember missing a work call on one device because I was listening to music on the other and thinking “if only”.

In 2007 I joined Twitter and got an iPhone (I’m an Apple fanboi). Twitter was amazing back then – talk to strangers, stay connected. Over the next few years, my music was interrupted by calls, replies, breaking news, notifications and everything else.

A couple of years ago I saw the LightPhone – a phone designed for you not to use it. No notifications, no feeds, very pretty but simple design. And I thought it was a great idea.

So now I’m doing my own version of that.

I’ve switched off most notifications and I don’t carry my phone with me much. I can receive calls, send messages and listen to music and books on my Apple Watch (fanboi, remember?). But not much else.

And I can feel the difference. That urge to read any old crap because I’ve got 30 seconds to fill is still there but I’m aware of it and use that time to stay where I am instead.

Because you don’t have to keep doing things the same way you’ve always done them.

So what small change should you be making? And what’s stopping you?

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Who is your client?

If you know who your client is you can find out where they are.

If you find out where they are you can learn what their problems are.

If you know what their problems are you can understand how much they will pay to have those problems fixed.

If you know what the solutions they will pay for are then you can design your offer, be certain that there is demand for it and know exactly what to say to your clients to get them interested.

If you know those three things you will build a reliable, consistent business.

Step by step