When I was writing the copy for the website, two things came to mind.
Firstly, don’t write copy yourself. Hire a copywriter like those at the amazing Make your Copy Count to do it properly, as there’s a whole load of stuff you should know before you put pen to paper (or finger to keyboard).
Secondly, I wrote it all once and it was shit. The sales structure of it was right, but the messaging was completely wrong. Haphazard. All over the place.
I sat down and tried to correct it. And my mind went blank. It literally took weeks. I just couldn’t write what I wanted to say.
Then I went for a brief break with my wife. On the plane, I just started writing. But it wasn’t the copy for the website.
It was my company “avatar”. A detailed description of my perfect customer. I had her name, her family, who she worked with, her previous employment details. And her hopes and dreams.
Then, when I got home again, I fired up my favourite text editor (Ulysses if you’re wondering) and started writing. All I had to do was imagine that I was explaining things to her and it was easy.
Because, as Seth Godin once said, no-one ever gets “speaker’s block”.
Take action: Who’s your ideal customer? Not target market – but who is he or she?
Overwhelmed? Running your own business? Sometimes wish you could just go back to your day job?
I'll send you one quick and easy tip per day to help you move forward