Why hourly billing reduces your credibility

So your customer asks you how much you charge for a logo.

Do you respond with an hourly rate? Or a fixed price?

I would bet that in most cases, your customer will want a fixed price. That way they know, in an instant, whether the logo is affordable. That way they know, right away, if your services make sense for them.

And your customer’s wishes are important.

But just as important is the fact that logo design is your domain. This is what you’re good at. You’ve been doing it for years. You know that in most cases, it takes X days to get the brief together. It takes a further Y days to get the first draft done. And then Z days of back and forth and revisions. And then the customer is happy.

If you bill hourly, you’re implicitly saying that you don’t know how this job is going to turn out. That you’re covering your back in case of surprises.

If you offer a fixed price, you’re implicitly saying “I’ve got this. I know what needs to be done, I know what to expect, I can deliver on schedule”.

Take action: Which of your services can you switch to fixed prices?