I never thought I would do sales. It’s a horrible, dirty job, for slimy bastards. That’s the conventional wisdom.
Nowadays, I love it. I love talking to people. I love hearing about what they do, what excites them, where they want to be in a years’ time. And I love figuring out if I can help them get there.
If I can’t help I’m all too happy to say “sorry, that’s not for us”. If I can help, then we need to make sure that working together is a win-win.
And that’s where the sales pitch comes in.
It’s not about saying “I’m amazing, give me money”. It is about telling a story about how the type of help I can give brings benefits to both of us.
Take action What’s the underlying message of your sales pitch?
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