Who is your imaginary dream client?


I spoke about this the other week, but it’s a really important one.

Who is your imaginary dream client?

Is it a man, is it a woman? What car do they drive? What sort of house do they live in? Do they have kids?

What does their business do? Who are their ideal clients? What does the board of directors look like? What do their offices look like?

What sort of organisation are they? Cautious, principled, organised, haphazard? How do they make decisions? What sort of thing do they spend money on?

If you have answers to all those questions, you can start to picture yourself talking to that person. And then you change your tone of voice and your language to match what they want. So you attract the clients you want.

Take action: Describe your dream client

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