A lead magnet is the thing that you offer people in exchange for going on your email list.
“Get a free report on X”, “Our free checklist to Y”, “Never get Z wrong again”.
People are wary about giving out their email addresses. But they’ll happily do it if they think they will get value in return.
Take action: Sit down for ten minutes and think of as many possible lead magnets for your target audience as you can.