What does your website do?
When I used to do website builds, a question I used to like asking was "if this website were a member of staff, what would their job title be?"
In some cases, it's "sales person".
But sometimes, it's "support staff". Or "receptionist". Or even "bulletin board".
And in nearly all cases, it's some combination of them all.
But it's really important to figure out what the site's roles actually are, because, it's all very well having this beautiful site, if it doesn't fulfil it's purpose, it's just money wasted.
Take Action: Write a job description for your website. Then, take a look at your site through these eyes – does it do its job?