How much will it cost?

Imagine you’re a graphic designer. Or if you are a graphic designer, just look at yourself in a mirror.

One of the mainstays of your business is logo design. You’re really good at it. It’s a branding thing. It’s a colours thing. It’s a typography thing. It’s an understanding the client thing.

A new client comes along, they explain what they need. You nod vigorously. You know you can do an amazing job here. You know the client will be happy.

And then they ask how much it will cost.

Do you say “I charge £75 per hour”? Or do you say “it’s £500”?

Which do you think the customer would prefer? And why?

Take action: Can you guess what my answer will be? I’ll explain more tomorrow.