The short answer is yes. You absolutely do need a mailing list.
Email marketing is a way to cut through the noise. A recent study suggested that for every dollar spent on email marketing, the return was $43. That’s a pretty big return on investment.
The reason for this is because email is still trusted in a way that social media and general advertising is not. Even in these days of spam.
And a specialist, coordinated campaign can build trust with your prospects, letting them know what you and your business are really about.
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