Remember when blogging was all the rage? You got blogs on everything, from bee keeping, gardening, fast cars – everything under the sun.
Then social media came along and the blogs dried up. Yes, there are still lots out there, but much of the stuff you used to find on blogs is now found in Facebook Groups, on Reddit, hidden under hashtags on Instagram or in Youtube channels.
So why would you want to blog any more?
Well, firstly, the blog is great for your website. Sites that are updated frequently are preferred by search engines as it shows that there is stuff going on.
Secondly, the blog can feed all those other locations. This letter here is sent out to most of you as an email – but's also posted onto the EchoDek blog from where it heads through the ether onto Twitter, LinkedIn and Facebook. Which means that it keeps your social media types happy as well.
Take Action: Find out from your website provider if you can have a blog (attached to the main domain – so not blog.example.com; rather example.com/blog). And if not, ask them to add that facility on.