Design Decisions


So I’m making progress with my new website.

And when I say progress, what I really mean is wrote some stuff and stuck it up there. The site’s nowhere near finished, in fact, it will never be finished. Not least because I’m writing these letters every day, just for you.

But, as you’ll see if you take a look at the site, even though the design isn’t ready yet, I’ve chosen to go strongly against lots of things you’re supposed to do with websites.

Imagery – there’s virtually none, apart from that fetching picture of me. And a squirrel.

Video – video’s the future they say. Well, yes it probably is. But not on my homepage.

Vivid colour and saturated gradients – look modern, stay fresh. Or go with lots and lots of monochrome text.

Why have I done this?

Because, the single most important thing that I think I’ve learnt about buying and selling over the last few years, is summed up in one simple word.


This website is designed to qualify the people who visit in one really important way. Which I’ll tell you about tomorrow.

Take action: In your sales pipeline, how do you qualify your leads?

Don't Panic!

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