What sort of person pays $10/month for a Chrome Extension?

What sort of person pays $10/month for a Chrome Extension?

The short answer:

The sort of person who charges their time out at $50/hour and doesn’t want to waste more than 12 minutes a month doing something tedious.

The long answer:

The person who has a specific need.

But even though they have this need, they may not realise it. They may not even know that they have a problem, let alone know that a solution exists.

There’s just something, in their day to day life, that bugs them.

It doesn’t bug them a lot.

Just enough for the odd complaint to surface – a comment on Hacker News, a question on Reddit, a rant on Twitter. Every two or three months, they do a quick search to see if there’s a way round it.

And then they stumble across your Chrome Extension.

They didn’t even know they were looking for a Chrome Extension.

But the headline on your announcement post says “Does it bug you when X happens?”.

They go “woah – that’s actually been bugging1 me quite a bit recently”2.

Your post then describes this mild frustration3, pointing out that it’s one of those things that actually happens quite often. If you thought about it, it would amount to a lot of time spent in low-level annoyance. And no-one wants to be low-level annoyed. 4

Your post continues … just picture your relief if this problem went away. Instead of wasting those minutes every day, instead of carrying that bad mood with you, you could get on with something more meaningful5. Something that actually earns you money, something that allows you to concentrate on what’s important.

And all it takes is a one-click install of this Chrome Extension. Isn’t that worth $10?

Because, no-one pays $10/month for a Chrome extension.

But they do pay to move away from annoyance, to escape a pain, to avoid a problem.

If you can capture that pain, if you can understand how it affects them and if you can paint a picture of what life would be like without it – they will sit up and take notice. They will think you have read their mind6. And they may just buy your product.

If you’d like to take control of your time, escape the constant firefighting and build a business that works for you, the easy way to get started is to build a 12 Week Plan. My free planner shows you exactly what you need to do.

Download your free planner now

  1. You know it “bugs them” rather than “annoys them” or “grinds their gears” because you’ve done your research and seen that exact phrase on a number of Hacker News comments, Reddit questions and Twitter rants.
  2. You know it’s been bugging them quite a bit recently, because you’ve done your research and seen the number of Hacker News comments, the number of Reddit questions and Twitter rants about this very problem
  3. Using words that you have learnt from Hacker News comments, Reddit questions and Twitter rants
  4. At least if you’re full-on annoyed you can kick a bin and swear a lot. Low-level annoyance just sits there like a damp cloud.
  5. Citing a specific thing that they would rather be doing – again (you’ve guessed it) taken from Hacker News comments, questions on Reddit and Twitter rants.
  6. You can guess what I’m going to say here – you kind of have. Except, instead of “their mind” read “Hacker News comments, Reddit questions and Twitter rants”

How is the transition from giving up a stable job to starting a business?

If you’re thinking of quitting a stable job and starting a business, the transition can be one of the hardest things to deal with. There are a lot of things to think about – and at times, it can feel totally overwhelming.

Are you cut out for business ownership? At a fundamental level? At a financial level?

Do you have a realistic starting point to progress your idea from?

Are you happy to learn from your mistakes – or will you find the possibility of failure devastating?

Will you miss interacting with co-workers? Will you be able to deal with the loneliness?

What about slacking off for weeks and still getting paid? That’s not really an option when you work for yourself.

The thing is, you are told that it is much safer and more stable to work in a large company. But in reality, it’s the exact opposite.

Do you have an insight of the health of the company you’re in?

Are you petrified you could get fired or downsized at any time?

Are you at the mercy of an incompetent manager?

Are you constantly being asked to do stupid things? Do you find it intolerable?

Do you have to keep your arse in a chair between two arbitrary times, even though it has no correlation with your productive hours?

Could your company choose to change direction and lay off 400 employees, even though they’re really good at their jobs?

I can tell you, for myself, the journey has definitely been worth it.

My life is in my own hands, which always feels more secure.

I have independence and freedom. My fate is not in someone else’s hands.

And I’m constantly learning – it feels like every day I’m progressing.

So if you’re considering trading in that “stable” job for something more dynamic, more exciting, something more fulfilling – it doesn’t have to be terrifying.

If you’d like to take control of your time, escape the constant firefighting and build a business that works for you, the easy way to get started is to build a 12 Week Plan. My free planner shows you exactly what you need to do.

Download your free planner now

Is it normal to know where you want your business to go but not know how to get there?

So you’re planning a startup.

You’ve got the idea.

You’ve got the vision.

You know where you want to be.

You know what you want to do.

But there are so many avenues open to you, so many routes to getting started that you just don’t know where to begin.

What was an exciting idea can suddenly look like a long, tedious process. Just thinking about it can make you scared.

If only it were easier. If only there was a roadmap. A signpost.

Well, there is. A really simple roadmap. You just need to know how to design it.

As it stands, the problem is you are looking too far into the future. When everything is far away, you just can’t see the detail that you need.

So, let’s break it down. As if you were planning a long road trip around Europe.

  • Where do you want to be in five years time?
  • In order to get there, where do you need to be in three years?
  • In order to get there, where do you need to be in one year?
  • To have any chance of that, what do you need to have completed in six months?
  • Which means you need to have done what by three months?

Three months is a magic goal. It’s far enough away that we can make some real progress. But close enough to us that we still keep our eyes on the prize.

So let’s take action.

  • In Week 12, I want to be at point A.
  • So in Week 11, I need to have completed B.
  • Meaning in Week 10, I need to have done C.
  • …and so on, and so on…
  • …in Week 1, I will be working on D.
  • And that means today I need to work on E.

Work backwards from your eventual goal.

But only start getting detailed when you’re looking at a 12 week horizon. Any further and you’ll lose sight of what you’re trying to achieve. Any closer and you won’t make enough progress.

And once you’ve drawn out your roadmap, you will know exactly what you need to do for the next 12 weeks. You just need to stick to it.

If you’d like to take control of your time, escape the constant firefighting and build a business that works for you, the easy way to get started is to build a 12 Week Plan. My free planner shows you exactly what you need to do.

Download your free planner now

Speak soon,

Baz

How to successfully work for yourself if you’ve only got an engineering background and zero experience of business

I still remember when I quit my job and started working for myself.

I was a coder, a programmer, a developer.

I had zero experience of business.

And eventually things got so bad at the place I worked that I just leapt into the dark.

Looking back on it, it was terrifying. And possibly stupid.

I made it through, but it’s been a rocky road at times.

And if I were doing it over, there’s one thing I would tell past me.

Do your research

Choose an audience.

Specialise. Pick a niche. A narrow one.

This is actually terrifying and it feels like it’s hard to do.

But once you do it, it’s one of those things where you feel the relief flood over you, as everything else becomes easier.

Research your audience

The reason you need to pick a niche is you then need to research your audience.

If your niche is too wide, you won’t find consistent data – at least not data that’s consistent enough for you to use on a small scale (it’s different for organisations with huge budgets – they can afford to throw money at a problem).

And the things you need to learn?

Where do they hang out, what problems do they talk about, what solutions do they pay for and what language do they use to discuss those problems?

Help people

Now you know where your audience is, you can go there and help them. Discuss their problems, suggest solutions and, because you’re using words that they know and understand, you will become an expert in their eyes.

Because, ultimately, everyone wants to work with the expert. Everyone pays more to work with the expert. The expert gets more done in less time. The expert is more likely to succeed.

But you can’t be an expert in everything, you can’t help everyone.

So stop putting it off and choose an audience.

If you’d like to take control of your time, escape the constant firefighting and build a business that works for you, the easy way to get started is to build a 12 Week Plan. My free planner shows you exactly what you need to do.

Download your free planner now