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Priorities

So your priorities have changed?

You don’t want to do that kind of work any more?

You don’t enjoy that type of work any more?

That’s great. That’s why we work for ourselves, so we can change course as and when we feel like it.

I have a load of work on my plate that I really don’t want to do. It’s paying the bills and I’ve made promises to people so I can’t just turn it down.

But I’m also putting steps in place so I don’t need to do it forever. So, once these projects are done, I can focus on work that makes a huge impact on people.

Flexibility, freedom and, yes, a bit more money. Those are the reasons most of us started our own businesses.

So if you’re feeling locked in and 2020 has changed everything for you emotionally, then take advantage of that flexibility and draw up your plans to change direction.

Do it carefully, do it profitably but make sure you do it.

It’s why you started your business in the first place.

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The FTM

It was the instability that was getting to me.

Clients ghosting me when I was following up.

Delayed start dates.

“Do this one cheap and there will be a whole load of work next year” Urg!

I was sick of it. Sick of chasing leads, sick of contacting leads, sick of dropping leads.

Sick of running out of cash.

I was having a series of FTMs.

Fuck This Moments.

Because working for yourself requires that not only are you technically skilled, but also you’re good at marketing, good at sales, good at finance and good at planning.

I was failing on all counts and I was jaded to say the least.

I clawed my way out of it by putting simple systems in place.

Marketing, sales, money, planning and actually delivering the work.

I call them the Five Pillars.

None of them complex. They just needed dealing with.

So if you’re having an FTM right now, remember there is a simple, easy to follow, way out of it.

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Don’t sell yourself short

What happens if you keep selling yourself short?

What happens if you keep charging less than a fair rate for your hard work?

What happens if you don’t make sure your business is giving you enough to live on?

You burn out.

You end up working incredibly long hours for arsehole clients that constantly demand changes and don’t appreciate your expertise.

Even worse, you end up working for clients who complain about every invoice and pay you late every time.

It takes its toll on you. It weighs you down.

Till one day, you think “fuck it”. And you close the business down.

Remember the dream, the excitement, how you were going to make a difference in the world?

If you want your business to do all those things, you have to charge what you’re worth. And that means understanding what the client is looking for.