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Sick of freelancing?

It was the instability that was getting to me.

Clients ghosting me when I was following up.

Delayed start dates.

“Do this one cheap and there will be a whole load of work next year” Urg!

I was sick of it. Sick of chasing leads, sick of contacting leads, sick of dropping leads.

Sick of running out of cash.

I was having a series of FTMs.

Fuck This Moments.

Because working for yourself requires that not only are you technically skilled, but also you’re good at marketing, good at sales, good at finance and good at planning.

I was failing on all counts and I was jaded to say the least.

I clawed my way out of it by putting simple systems in place.

Marketing, sales, money, planning and actually delivering the work.

I call them the Five Pillars.

None of them complex. They just needed dealing with.

So if you’re having an FTM right now, remember there is a simple, easy to follow, way out of it.

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One year into starting a new business? Tips for growing growing clients within a niche?

If you work within quite a narrow niche, it can often look quite difficult to find new clients.

Especially if what you do is quite technical.

Those of us who work in that space tend to be quite detail orientated and often struggle with marketing, networking and finding clients.

But it doesn’t have to be difficult.

In fact, putting a process, a system, in place can actually make it quite easy.

First thing you need to know is who are your clients? And why would they hire you? The narrower you make this, the more focussed your niche, the easier the rest of the process becomes.

Next step is to figure out where they hang out – is it offline or online? If it’s offline, how can you get an invite to those events? If it’s online, can you subscribe or join to those places?

Can you get niche-focused testimonials and case studies from your existing clients? Can you describe how you solved their problems in their own words?

Then, go to the places they hang out, listen to what they are saying and if they have a problem, talk about how you solved something similar for one of your existing clients. Point them at your testimonials or case studies.

It will take some time, but you will soon be noticed and become known as the expert in your field – at which point people will start coming to you for help.

If you’d like to take control of your time, escape the constant firefighting and build a business that works for you, the easy way to get started is to build a 12 Week Plan. My free planner shows you exactly what you need to do.

Download your free planner now

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How to keep going even when things aren’t going your way

I really like automation.

It’s something that I enjoy setting up, it’s something that saves me time, it’s something that gives me benefits whilst also using some of my core skills.

But, when things aren’t going your way, automation can also be your enemy.

Because, when things aren’t going your way, they weigh you down. You feel the weight on your shoulders, you feel it within your brain.

That weight, that heaviness; it makes it harder for you to keep going. It means the simple things that you need to be doing, they just don’t get done. The tasks that you need to complete take twice as long.

Because of that, the weight increases. The struggle continues.

The thing is, most of the time, when we feel like this, we don’t actually need a solution. We don’t need a way out.

We just need to feel like we’re moving forwards.

And that’s why automation can sometimes be your enemy.

That’s why, sometimes, you need to force yourself to do some easy activities.

Track them.

Count them.

Set yourself a simple target.

And then just watch yourself as you hit those targets.

Especially when it comes to bringing new clients into your business.

If you’d like to take control of your time, escape the constant firefighting and build a business that works for you, the easy way to get started is to build a 12 Week Plan. My free planner shows you exactly what you need to do.

Download your free planner now