No matter what you do, sales are the life-blood of your business. But while our products or services may be amazing, many of us just aren’t comfortable with sales.
Say “salesman” and you picture some smarmy guy in a shiny suit or some old geezer in a sheepskin coat. Getting in your way, bombarding you with patter. Not leaving you alone till you hand over some cash.
But it doesn’t have to be like that.
In fact, there’s one fantastic way to get more sales. That isn’t sleazy. That isn’t high-pressure.
But it *really works*. You probably make use of it already. Just not in a systematic way.
And this incredible technique?
If someone says “I know a guy that does that” or “she did a fantastic job for me” the first barrier to a sale is removed. You’re not dealing with a stranger, you’re working from a recommendation.
And you’ve got a way to open the conversation.
So how do you get more referrals?
Do great work is the first step.
But the second is easy.
Get to know people. Tell them what you do. Let them know who you are.
Build trust with them and they will pass that trust on to others. They will mention your name when in conversation with their friends, their family, their customers.
And you never know where that could lead.
If you want to kick-start your referrals and you’re in the Leeds area then I can introduce you to a networking group. Nothing complicated, we just get to know each other and pass on referrals if and when it’s relevant. A fantastic way to increase your presence and bring in sales.
If you’re interested, just drop me a line at firstname.lastname@example.org and I’ll introduce you.
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