How does your business look to you at the moment?
Are you struggling for time?
Have you had an evening off recently?
Have you had a weekend off recently?
When we started out, all the gurus and fancy pants consultants were swanning around, promising us that running our own business would be fun.
- It would give us more money.
- No more idiot bosses.
- Take time out to spend with the kids.
- Work in your underwear.
- On the beach.
What happened to that lifestyle?
The problem is, many of us were never taught how to run a business.
I certainly wasn’t.
This means that the stuff that we already knew how to do, were within us. But the extra stuff that we needed to know … we didn’t even know we needed it.
Because that first year or two … it’s all about the stuff you know how to do. The things you did for your day job, you just find a few clients and do it for them.
But as time goes on, as your clients’ expectations change, as your expectations change, you need to change.
Learn new skills.
Approach things in a different way.
And when we’re in the thick of it, it feels like we can’t afford to do that.
Because there’s no money to spend on training. There’s no way we can hire someone to do the tedious admin stuff. We just don’t have the time to invest in what we know needs to be done.
There is a solution though.
Recently, I went to the physio. I have had problems in my calf muscles and shins for years. I thought it was finally time to do something about it.
She prescribed me a series of exercises.
Each exercise was tiny.
Calf raises. Heel drops. Lunges.
Do one – didn’t even notice.
Do ten – barely notice.
Do thirty – woah that really hurts.
Each set of exercises took about ten minutes.
And on day one, I could barely do fifteen of each.
By day seven, I could do twenty.
By day fourteen, I could do thirty.
Even though each individual exercise was tiny, even though the time I spent was short, just the simple repetition of really small steps was going a long long way to making a huge difference.
And it’s the same with your business.
The simple things can make a massive difference.
Fix one problem at a time.