One of my clients, let’s call him Chris, had two parts to his business.
There was his online retail stuff. Where he sold items to the general public. It was good, high quality kit and he had a nice unique selling point to get the general public’s attention. It worked, and he competed against firms that were much bigger than him, who had much larger advertising budgets. He had a good niche for himself.
Then he also had a commercial arm. Where he sold his kit to specific businesses. This worked very differently. Online, a sale could be completed in minutes, at worst, in hours. But the commercial sales were different. The clients would ask for samples, they would need to know safety information and technical details to ensure that the kit met with their exacting requirements. A short sale could take days to complete. All too often, they took months.
Chris knew he needed some help as he wanted to grow the commercial arm. He expected that the help he needed would be expensive and complicated. He asked me.
The fix he was looking for was so simple, he could have kicked himself.
Every time he received a request for samples, he noted it down in his software system. Three days later, the software reminded him to call them back. He called them back. They either said “yes”, “no” or “maybe”. If they said “yes” everyone was happy. If they said “no”, Chris knew not to waste his time. And if they said “maybe” he answered their questions and then stuck another reminder in to call them again in a few days or weeks.
Such a simple system.
But it made a huge difference. 5 figures in extra sales in a couple of weeks. 6 figures of extra sales in a couple of months. Chris’s commercial side of the business was growing faster than he could have imagined.
All from one tiny little follow-up call.
If your business is struggling, there are five areas where you can make similar, incredibly simple changes. These are:
- Finance – the business needs a degree of profit to survive. You need to make sure the bills are paid, the team get their wages and you get something as a reward for all your hard work.
- Operations – the business needs to run like clockwork. You need to make sure you consistently deliver a great service to your clients, or they won’t come back.
- Sales – no business can survive without clients, so you have to make sure you’ve got new ones coming in at the right times.
- Leads – if you want new clients, you have to get the word out there, make sure you’re attracting people and letting them know what you do.
- Time – at the end of the day, you need to be able to switch off, safe in the knowledge that the business can look after itself. You’ve taken a huge risk in getting this far, you deserve some time to ourselves to enjoy your life.
Once you identify the area of greatest impact for YOUR business, there are simple changes that can make a massive difference.
So instead of trying to tackle them all at once, you can focus on the area that will free up the most time and money, giving you the most freedom to live your life the way you should be.
If you’d like to know which area you should concentrate on – and get a few ideas about improvements that can be made in that area – take my quick quiz. It only takes a few minutes and can point you in the right direction for making a positive change to your business.