A thousand no’s for every yes

It’s no secret that I love Steve Jobs. He kind of changed my life, back when I was a kid.

Apparently, he used to say that he was more proud of the products Apple said no to than the ones that they took to market.

His successor, Tim Cook, often says Apple has a thousand no’s for every yes.

This is a lesson I’m learning at the moment.

If you want to be amazing, you need to focus. And that means turning things away. Saying no.

It’s not easy, but it has to be done.

Take action: Make a list of three things you recently agreed to that you should have said no to. Why should you have said no? Why did you say yes?