How do you feel about money?
How do you feel about profit?
A lot of us have a conflicted approach to money.
We want more of it. But we think rich people are arseholes.
We want our companies to be profitable. But we see those fat-cats trousering massive bonuses whilst their company’s repeatedly let people down.
No wonder we struggle.
It’s important to remember one thing though.
Profit isn’t a dirty word.
It’s the vehicle your business uses to give you the life you want.
People like us aren’t in the same situation as those fat-cats. If we give shoddy service, we don’t survive. When we give great service, we deserve just rewards. And that means taking home a decent salary (you do pay yourself right?) and putting aside a decent profit.